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Rihanna Goes Platinum in 15 Hours

Rihanna just released her 8th studio album on TIDAL yesterday.  And she’s breaking records by going platinum in a matter of hours.  There were more than 1.4 million downloads of ANTI.

She partnered with Samsung to offer free download codes.  And the album was streamed more than 13 million times the night it was released.

Grace Kim, TIDAL’s director of Marketing told SPIN, “When we started this campaign, we expected this to take a week. 1.4 million in not 24 hours but 15 hours, that’s a really big deal for us.” Source and Image

She manages to be constantly winning.  Congrats!

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About LoLo (14495 Articles)
Lo Brewer is a graduate of Rutgers University, where she received a BA for her major in Journalism & Media Studies. She started her career in ad sales and corporate training and worked in media for over a decade at Viacom and Fox Networks. But in 2015, she moved to Los Angeles to pursue a career that revolved around her two greatest passions, writing and crafting. Soon she was writing for several websites as an entertainment, fashion and music expert. She also launched a small business creating felt crafts and Ankara clothing and home goods through Etsy. Lo is a Jersey Girl (in a Cali world), a self-professed pop culture idiot savant, a homebody, a hardcore crafter, a lover of all things retro & vintage, a thrift shopoholic, and an all-around silly MF. In addition to being a celebriologist and DIY demon, she is also a novelist. Her first, The Semester, was published in 2013. She hopes to publish her second book, The Apartment, in the upcoming year.