Rihanna just released her 8th studio album on TIDAL yesterday. And she’s breaking records by going platinum in a matter of hours. There were more than 1.4 million downloads of ANTI.
She partnered with Samsung to offer free download codes. And the album was streamed more than 13 million times the night it was released.
Grace Kim, TIDAL’s director of Marketing told SPIN, “When we started this campaign, we expected this to take a week. 1.4 million in not 24 hours but 15 hours, that’s a really big deal for us.” Source and Image
She manages to be constantly winning. Congrats!