Nicki Minaj is working with Glu Mobile to create her own mobile video game.
Niccolo de Masi, Glu Chairman and CEO, said in a Business Wire statement, “I am thrilled to welcome the undisputed queen of hip-hop, Nicki Minaj, to Glu’s growing list of celebrity partners. Nicki brings to Glu her audience of over 100 million* social followers and a new music category. We look forward to combining Nicki’s distinctive style and massive global appeal with Glu’s celebrity social gaming expertise.” Source and Image
But why though?